Why Visuals Are Important in Your Marketing

Visual content plays an important role in everyone’s lives today. Whether you are engaging with that content through social media or television, you are absorbing it every day. 

Graphics draw people’s attention and videos and photos can often tell a story more efficiently than spoken or written words. Because what you show is just as important as what you say, having branded visuals like custom photography can make a huge difference in your story-telling and marketing. Here are 6 reasons why visuals are important in your marketing.

Visual Marketing Grabs Attention
According to the National Institute of Health, 65% of the world’s population are visual learners. People love great visuals! After some trial and error, you will find the type of visual content that works best for promoting your brand, products, or services, and you will be able to engage with a larger audience. 

Attention-grabbing visuals are also more likely to be shared by your audience, which can boost your brand’s exposure. Always be sure to keep your content relatable and fun to engage with.

Visual Marketing Communicates More Information, More Effectively
Using visual content to share information about your brand, products, services, and staff is more appealing to consumers than a long paragraph explaining everything. Visual content can convey a message or information in a fun and creative way, while also leaving a strong impact on your audience to drive them toward your desired goal.

Visual Marketing is Easier to Understand
Nowadays, social media users endlessly scroll and hardly stop to engage with posts unless they are visually appealing or offer helpful information. Making self-explanatory posts about your brand, products, or services is sure to capture your audience's attention in a short window of time, and lead them down the rabbit hole of interacting with your other posts as well. 

Although stock images are easier to use when posting visual content, using professional photos of your brand, products, services or staff is more relatable and engaging to an audience. But don’t be scared to mix your graphics up either!

Visual Marketing Quality Directly Influences E-Commerce Success
Today, visuals will always beat product descriptions. But not any old photo or video will do the job either. Your product or service visuals should be aesthetically appealing and as informative as possible.

Having photos and videos of your product and how it benefits the consumer is now a large part of the mobile shopping experience. When comparing products, ratings and reviews, and product descriptions, the image of the product can be the determining factor in what your consumers purchase. 
 
Your Best Visual Marketing Tool is User-Generated Content
You should never skimp on your visual content marketing efforts, but your audience does not want to hear from you solely. They also want to hear from your satisfied customers and what they think about your products or services. Using user-generated content to further your brand message and products speaks for you. 

User-generated content is a trusted resource of information for potential future customers. According to Net Sphere Strategies, 66% of consumers trust user-generated photos more than posts from your brand itself. There is an unlimited amount of potential that user-generated content can create for your brand, so don’t be afraid to use it!

In short, incorporating visual elements into your marketing campaign is essential. The benefits of using branded photos or videos, instead of just stock images are limitless. You can use this imagery to: grab your audience's attention, stimulate curiosity, demonstrate the benefits of your products or services, and anchor your brand into the minds and memories of your target audience. Don’t be afraid to get creative with your visuals either. Remember to have fun with them and keep them relatable!