Geofencing Isn’t Just for Big Companies - How your Local Business Can Use it to Attract and Convert Customers

What is Geofencing?
Geofencing is an advertising tool that businesses can use to target consumers based in a specific geographic location.  When someone enters the defined digital boundary, that person will see an ad that appears on a website or app they are interacting with on their mobile device.

Why is this tool so powerful?
You can target people who are attending an event or conference, or even target people who are at your competitor’s locations.  Geofencing allows you to share your message with a group of people in a specific location. Wouldn’t you love to be able to market to people based on their location?

How does it work?
A consumer’s location is tracked by GPS, Bluetooth or beacons. You will define the radius for the geofencing, and anytime someone enters into that location, they will be targeted with your creative banner ads. Brick and mortar locations can also designate a conversion zone to track when those who have been served the ads enter into your storefront.

How does this apply to me?
Consumers today are used to personalized experiences.  Rather than advertising to a radius of downtown, you’ll want to come up with a strategy to deliver specialized messages that match your target demographic.  Here are some ideas of who and how you can use this great tool.

 Real Estate professionals can utilize this technology to target people who are going to an open house. Send information about the house, or your real estate company while visitors are there.

 Restaurants can build creative ads that include discounts to motivate consumers to visit their location. Is there a big concert, sporting event or musical in town? What about nearby office buildings? Use geofencing to showcase a dinner and dessert special for after the event to draw them to your business, or a lunchtime special to target nearby workers. 

Construction and Home Repair Companies can target big box stores that sell home repair goods, or events that focus on homeowners.

Farmers can even take advantage of geofencing focusing on grocery stores, or farmers markets. 

Wineries can also target other wineries and vineyards, especially if they are on a wine trail. They can also take advantage of the many wine themed events and festivals to target customers.

Car Dealerships  can also take advantage of this tool, serving ads to consumers who are walking on their competitor’s lots or sitting in their service centers.

Event Managers can take advantage of similar events that a re going on that may attract the same group. Why not take advantage of another festival or event that is already bringing in your targeted demographic. Running a beer festival? Target breweries and other events that have beer. Electrical Engineering conference? Target big businesses and other training and conferences to reach your target market. Take advantage of having large groups of your target audience that are already gathered together.

 Regardless of your industry, there are countless ways to use this advertising tool to gain competitive advantage and attract more customers to your business. Contact us today. We’re happy to help you strategize, and run your campaigns. We will work with you to build a geofencing strategy that provides value to your audience, which will help you convert at a higher rate.