Small Business Statistics to Know in 2021! - In 2020, 46% of consumers said they were more likely to shop at a small business. - 53% of people say shopping at small businesses gives back to their communities and gives them more purpose in their shopping habits. - 48% of people shop at small businesses for higher-quality items and 45% for personalized service. - 91% of the time, consumers will choose small businesses when convenient, and 74% look for ways to support small businesses even if it’s not convenient. - Consumers (77%) are willing to pay more if they receive excellent customer service from small businesses.