3 minute read
As brands got swept up in the latest social media trends and the allure of real-time interactions with audiences, email marketing began to fade into the background. Yet, with social media algorithms constantly changing and not all consumers active on these platforms, Email marketing has proven that this channel is here to stay.
Emails are a way to nurture leads and inform, learn from, interact with, and sell products or services to new and existing customers. Your sales are linked to the emails you send and your emails are a direct line to your consumers. If you want to double your sales, try doubling your email list! You might be asking yourself, how do I grow my email list? Keep reading to find out how!
What Is An Email List?
An email list, sometimes referred to as a mailing or subscriber list, is a collection of emails from subscribers who have consented to be contacted by a business about promotions, services, or updates. Not only is it an essential business asset, it is a highly effective form of digital marketing. Almost everyone has an email address, so millions - if not billions - of potential customers are just a click away!
Methods to Help You Grow Your Email List
- Dive into Your Email Analytics
The first, and most helpful, step to growing your email list, is diving into your current email analytics. Who mostly subscribes to your email list? What kinds of emails receive the most opens and clicks? How often do email offers lead to conversions? What is the rate at which people unsubscribe?
These are all questions to be thinking of when diving into your analytics. While it may be scary to dig into your numbers, it’s a necessary step in helping you determine what kinds of emails work best. Once you’ve analyzed the numbers, you are on the path to growing your email list!
- Revamp Your Email Opt-In Offer
Catching people’s attention, and having them subscribe to your business, is usually done with some sort of offer. This can look like a free gift, a percentage off of an item or purchase, or even a quiz that lets you get to know your customers better. But, when was the last time you updated your offer?
If you can’t remember, it might be time to update your opt-in offer! Customers want relevant information about your business, and if the opt-in offer is stale, they might turn to your competitor instead. So keep your offer fresh and the emails will roll in.
- Rework Your Welcome Email Sequence
When customers subscribe to your email list, you want to be sure they are receiving a welcome email! They need to feel welcomed into your brand and introduced to your work before you bombard them with offers. While you might have one welcome email in place, it might be worth considering creating a welcome email sequence.
Customers subscribe to emails for the offers. But rather than send your one and only welcome email and then a bunch of offers, try sending one or two more emails before sending offers. These extra emails can look like a three-part story about your brand or even an email with a survey or quiz to learn more about them and teach them more about what you have to offer. And, if you’re not sure what to share, customer testimonials can be a big hit!
- Segment Your Email List
Do you segment your email list? If you don’t already, you should! Not only is segmenting your email list beneficial for your business, but it’s also beneficial for your subscribers. If you already have a segmented email list, work those lists!
Curate fresh new emails for your subscribers and inspire them to take action on new offers. You can tailor your emails to your customer segments, and not only will this lead to customer retention, but those customers are more likely to share your business with their friends and family.
- Make Subscribing Easy
One of the biggest tips for growing your email list is making it easy for your customers to subscribe! If you want people to subscribe, don’t make them work too hard to figure out how to sign up for your emails.
You can use a pop-up message once customers hit your website to immediately sign up, and include buttons on your home page, about page, and contact us page as ways to sign up for your email list. The easier it is for your customers to sign up, the more sign-ups you will receive!
- Leverage The Power of Your Social Media
We know we said social media is pushing email out, but it can still be helpful in building your email list. With the number of people on social media, it’s still an important way to reach new audiences and attract them to your business. But, how do you get them to remember you when they’re no longer scrolling through content? Set up campaigns to help boost your lead generations!
By offering links to your different offers and resources, you allow more people to find you. This leads to more website visits (a channel that you directly own and control) and more people who subscribe to your email list.
- Be Patient
One of the most important things to remember when trying to grow your email list is to be patient! Excellent email lists aren’t built in one day, so be patient and put in the work to grow an email list your competitors are jealous of. By maintaining your email content and offers, your email list will grow year-round.
Emails serve as a way of nurturing leads, fostering engagement, and driving sales. They provide a direct line of communication to your consumers, with the potential to significantly impact your business outcomes.
Are you ready to reach more customers through email? Reach out to us today, and let’s embark on this journey together to grow your email list!
